Sameunderneath at Portland Fashion Week

Tapping into the power of pop culture, Portland's Sameunderneath has grown from a simple idea for a senior thesis to a nationally recognized sustainable clothing brand. According to Ecorazzi, celebs such as Minnie Driver, Ricky Martin, Ben Harper, Nelly Furtado and many others are dedicated fans of the brand.

Sameunderneath uses sustainable, renewable fibers (cashmere and bamboo) to create a line of well-fitting garments that fit in anywhere from a backyard BBQ to a summer concert stage. "Sameunderneath’s collection has been developed for conscious individuals that are aware of their personal effect on this planet through education, art, music, sport, fashion and life," says the company's website, which also has an online store with their most recent, Fall 2007, collection for both men and women. Most of their items are free of logos or designs, but a few (like the men's shirt pictured here) feature images even a graphic designer would love.

On October 20th, Sameunderneath will premier their next collection at Portland Fashion Week, and you can be sure we are going to bring you all their stylish offerings.